Achieving Both Design and Automation! Rebuilding LINE Marketing to Dramatically Increase Trial Bookings and Inquiries
💬 Client Feedback
“They firmly grasped my vague worries and my desires, proposing the most effective design and flow from a professional perspective! They perfectly set up the tool specifications and behind-the-scenes systems that I couldn't have noticed myself. They are truly a reassuring partner.”
Building a "Completely Original Visual" that Enhances the Salon's Worldview
Instead of mere systematic buttons, we designed and created a "single-picture visual message (Super Rich Message)" and an "Original Rich Menu" that directly expressed the salon's luxury and worldview. We completely revamped it into a design that customers intuitively want to tap.
Optimizing a "No-Hesitation" Flow for Trial Bookings and Inquiries
We restructured the rich menu layout into "a full-width main booking banner on the top row + a three-split bottom row (Official Website, Online Trial, Inquiries)". We also linked automatic reply messages (keyword responses) when buttons are tapped, creating an environment where automatic guidance is instantly delivered 24/7 in response to customer questions.
Rebuilding the "4-Step Delivery Scenario" Connecting Education to Booking
We built a step delivery scenario (newly renewed version) that naturally flows from viewing a bonus video right after registration, to receiving a bonus PDF (Femcare Basic Guide), and finally to a trial booking. We completed a flow that heightens the customer's purchasing intent with a reasonable storyline.
Implementation Results and Effects: Improved Booking Rates and Automated Responses
- 【Improved Booking Rate】: Due to the visual impact and improved intuitive operability, the transition from LINE registration to trial booking and online trial applications became dramatically smoother.
- 【Automated Inquiry Handling】: By building a system where automatic reply texts instantly pop up for frequently asked questions and inquiries, we significantly reduced the time and burden of the owner's individual replies.
- 【Establishing Brand Value】: By unifying a sophisticated design that doesn't feel like a built system, we established a professional brand image for the entire salon.
Summary from the Consultant in Charge
In the store business, a LINE Official Account is not just a communication tool, but a "sales WEB store that completes everything from customer attraction to education and booking automatically". In this project, we prioritized the customer experience (UX) and the beauty of the design without being bound by tool constraints. We will continue to support more advanced system expansion and customer attraction in line with the business growth phases.