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Challenge: Constraints of the Existing System and Design Limitations

R5 (https://benriya5.com/) was unable to implement a free layout or an attractive design that would draw users in due to the "constraints of the existing WordPress theme" on their website, which is crucial for attracting customers.

Furthermore, they faced the challenge of a "lack of sales writing and design," as the outdated text-based presentation prevented customers from intuitively understanding the strengths of their services.

Solution: A Modern Renewal that Breaks Through Constraints

While maintaining the framework of the existing system, I fundamentally redesigned the UI/UX of the entire site.

1. 【Brand Value Design】: Instead of using free stock images, I used AI to generate a large number of high-quality, original images that perfectly matched the service content (handyman service, junk removal, etc.), instantly increasing the site's credibility and premium feel.

2. 【Conversion Copywriting】: Instead of simply describing the service, I implemented classic sales writing on each page, addressing customers' "pain points" and offering solutions. 3. 【Automated Script Deployment】: The update process, which involved a large number of pages and would have been extremely time-consuming if done manually, was rapidly deployed using a browser automation script, significantly reducing man-hours and human error.

Result: Evolved from an "outdated site" to a "salesperson"

After the redesign, the site evolved from a simple "company profile" to a "powerful salesperson" that persuades potential customers 24/7, 365 days a year.

Even within limited constraints, combining technology and marketing expertise makes it possible to produce outstanding results.

【R5 Renewal】