ProLine Setup and LINE Marketing Partner Support
💬 Client Feedback
“Rather than just setting things up on our behalf, you provided essential advice on how to present things to lead to reservations, and our reservation completion rate has visibly improved.”
Challenge: Building a "Flow that Leads to Sales" Beyond Setup Tasks
Mr. Koyano needed the initial setup of a LINE expansion tool (ProLine), including rich menus, step messaging, carousels, and reservation settings. However, mere functional setup would not create a flow that "makes users actually want to book", making overall design and improvement from a marketing perspective an urgent task.
Solution: Partner Support with Both Technology and Marketing
Our company intervened not merely as "workers doing exactly as told for the setup", but as a "technology partner" to maximize business sales.
1. 【】: Fully covered and implemented basic ProLine functions such as rich menus and step messaging within the budget.
2. 【】: Generously proposed improvements to the overall LINE flow, such as the placement of free videos and bonuses, from a marketing perspective of "how to present it to make users want to book".
3. 【】: Analyzed drop-off points in the transition from LINE to the reservation page and implemented improvement measures from a UI/UX perspective.
Result: Completion of a Robust System Pursuing Reservation Completion Rate (CVR)
By setting the open rate and click-through rate (CTR) of each step message, as well as the transition rate to the reservation page, as evaluation metrics (KPIs) and eliminating bottlenecks, a LINE marketing mechanism that maximizes the "final reservation completion rate (CVR)" was completed.